Custom Visibility & Communication Strategy

A fully customized visibility and communication strategy designed specifically for your business. Work with Michelle through a single deep-dive session or continue monthly for ongoing strategic guidance, implementation support, and targeted PR/marketing direction.

Book It

Strategic 1:1 communication and visibility planning tailored to your business, with optional monthly support.

Your business deserves a visibility strategy built around your goals, not generic advice that wastes time and money. In the Custom Visibility & Communication Strategy Program, you’ll work directly with Michelle Rupp — Emmy Award–winning journalist and communication strategist — to create a tailored approach to your marketing, messaging, and PR efforts.

This program begins with a personalized strategy session where Michelle evaluates your business, audience, goals, and communication needs. From there, you can choose to continue with ongoing monthly support to maintain momentum, refine messaging, strengthen visibility, and navigate opportunities as they arise.

Whether you’re preparing for a launch, wanting more media coverage, improving public communication, or building long-term authority, this program gives you a clear, targeted roadmap and the expert guidance needed to follow it with confidence.

WHAT YOU GET

A custom, targeted visibility and communication strategy built specifically for your business

  • A deep-dive strategy session with Michelle to identify your goals and opportunities

  • Optional ongoing monthly retainer for continued support, planning, and implementation

  • Recommendations tailored to your needs, which may include:

    • PR and pitching strategy

    • Messaging and storytelling development

    • Media training and on-camera preparation

    • Crisis communication planning

    • Marketing and promotional direction

    • Event publicity and communication support

  • Clear, actionable next steps you can implement immediately

  • Direct access to a seasoned media and communication expert guiding your strategy

WHO THIS IS FOR

  • Business owners who want a tailored communication and marketing strategy

  • Entrepreneurs preparing for launches, new visibility, or brand growth

  • Founders who need expert direction on how to stand out in a crowded market

  • Leaders who want to strengthen communication inside and outside their organization

  • Nonprofits needing clarity on outreach, messaging, and community engagement

  • Anyone who wants a long-term strategic partner guiding their visibility and communication

BUSINESS OUTCOMES

  • A customized roadmap for visibility and communication aligned with your goals

  • Clear, consistent messaging that strengthens your brand and credibility

  • Identification of your strongest PR, pitching, and media opportunities

  • A targeted marketing approach that eliminates guesswork

  • Stronger positioning and authority in your industry

  • Ongoing strategic support to help you adapt, grow, and maintain visibility

WHY IT MATTERS

When your communication is strategic, consistent, and aligned with your goals, everything else becomes easier — marketing, sales, leadership, community engagement, and reputation management.


A custom visibility strategy ensures you’re showing up in the right places with the right message, supported by expert guidance every step of the way.

Choose your plan

One-Time
Deep-Dive

A full strategy session + roadmap.

Prices starting at $2500.

Perfect for business owners who need clarity and direction.

Includes:

  • Deep-dive 1:1 strategy session

  • Custom visibility and communication plan

  • Personalized recommendations

  • Clear next steps

Most Popular

Ongoing Strategic Partnership


Your visibility, messaging, and communication guided month after month.


Prices starting at $2500/month.

Ideal for entrepreneurs who want ongoing guidance and accountability.


Includes everything in “One-Time Deep-Dive” plus:

  • Monthly strategy sessions

  • Ongoing plan refinement

  • Priority email access

  • Guidance on pitching, opportunities, and messaging updates

Premium Visibility Management

High-touch planning + PR support + communication guidance.

Custom pricing.

For leaders who want a high-touch strategic partner.

Includes everything in “Ongoing Strategic Partnership,” plus:

  • Weekly check-ins or on-call support

  • Hands-on communication and messaging refinement

  • PR and pitching strategy guidance

  • Crisis communication preparedness

  • Event/publicity planning support

  • Ongoing visibility tracking + adjustments

Start Your Visibility Plan Today