Get Ahead of the Headline:
How Law Enforcement Can Build Media Relationships Before Crisis Hits
An exclusive contribution by Michelle Rupp of Memorable Results Media, featured in On Thin Ice by Jeff Wenninger
In today’s fast-moving news cycle, the first version of the story often becomes the only version that gets remembered. For law enforcement professionals, that means one thing: your media relationships matter long before a crisis breaks.
Michelle Rupp, founder of Memorable Results Media, shares practical, real-world strategies in On Thin Ice to help agencies proactively build strong, authentic relationships with journalists—so that when the pressure is on, the lines of trust and communication are already open.
When things go sideways, media relationships can either protect your credibility or amplify your silence. Michelle’s chapter in On Thin Ice challenges public safety leaders to shift from reactive to relational—because trust isn’t built in the middle of the storm.
A practical checklist designed to help law enforcement leaders take meaningful steps now that lead to stronger, more cooperative relationships with the press.
Download it free below and take the first step in creating a media strategy rooted in clarity, connection, and control.
(Download from CK)
(No spam. Just smart, actionable insight.)
Michelle brings decades of experience helping public figures and organizations tell the right story, in the right way, at the right time. Through Memorable Results Media, she helps law enforcement, government, and nonprofit leaders speak with clarity and confidence—especially when the stakes are high.
Want help preparing your agency’s media plan before the next crisis?